An expert in business growth through sales and marketing, Peter Mavridis, works with organisations in the following areas :
Brand strategy
Create a brand with a difference and position your business to distinguish itself and its products to drive growth with increased revenue and profits.
Loyalty & customer experience
A considered, seamless customer experience provides satisfied and loyal customers who return to your business time and time again. Achieving this requires a deep understanding of your customer’s needs, defining the important characteristics of their experience.
By tailoring the customer experience and differentiating these to each customer, your business will experience an increased customer loyalty and profitability.
Pricing strategy
Pricing strategy is one of the most important commercial considerations for any business. Market share and overall profitability of the business are dependent on pricing decisions.
Strategic pricing consulting allows your business to develop an analytically optimal pricing framework that may incorporate sales incentives based on your customers, market conditions and the competitive environment.
Channel strategy
The digital business transformation has opened up new channels to market for all business. Participating in these new channels and exploiting them have become critical to future viability and profitability.
Peter Mavridis, a Sales and Marketing expert, can help you develop an optimal strategy through an understanding of the digital channels available to generate more revenue. As an expert in the mechanics of various digital sales and marketing channels, execution of the strategy is delivered.
Marketing strategy
As existing and potential customers spend more time on digital platforms, the traditional marketing models for business have become obsolete. Today, digital, social and mobile technologies must be prominent in any business marketing strategy to be effective. A combination of Peter Mavridis’ sales, marketing and technical expertise in advanced data analytics, with a plan that gets your message in front of the audiences you need to reach, will stimulate sales and strengthen your market positioning.
Go-to-market strategy
Many routes to market are available to reach customers. Organisations need to make decisions on the approach and path to take, giving consideration to business structure, resources and customer needs. The most efficient and successful approach may not be the most obvious.
Sales force effectiveness
A business’ sales and marketing processes must align with its strategies. Sales teams must understand and be on board with the sales strategy with incentives that encourage the right behaviours and results. Likewise, the right tools, reporting and training must be provided to those executing the sales strategy to ultimately drive sales growth in a business.